{"id":4337,"date":"2023-09-18T11:54:53","date_gmt":"2023-09-18T04:54:53","guid":{"rendered":"https:\/\/www.wankol.com\/?p=4337"},"modified":"2023-09-21T14:50:39","modified_gmt":"2023-09-21T07:50:39","slug":"case-study-iqiyi","status":"publish","type":"post","link":"https:\/\/www.wankol.com\/cn\/case-study-iqiyi\/","title":{"rendered":"\u7231\u5947\u827a"},"content":{"rendered":"
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\u6d3b\u52a8\u76ee\u6807\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u54c1\u724c\u610f\u8bc6\u00a0\u00a0<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u6d3b\u52a8\u6301\u7eed\u65f6\u95f4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2015 \u5e74 8 \u6708 8 \u65e5<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u5173\u4e8e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u7231\u5947\u827a\u662f\u4e2d\u56fd\u4e92\u8054\u7f51\u89c6\u9891\u6d41\u5a92\u4f53\u9886\u57df\u7684\u524d\u6cbf\u9886\u5bfc\u8005\uff0c\u51ed\u501f\u81f4\u529b\u4e8e\u6cdb\u4e9a\u6d32\u5a31\u4e50\u7684\u70b9\u64ad\u89c6\u9891\u6d41\u5a92\u4f53\u670d\u52a1\u5438\u5f15\u4e86\u56fd\u9645\u89c2\u4f17\u3002\u901a\u8fc7\u5176\u8ba2\u9605\u5e73\u53f0\uff0c\u7231\u5947\u827a\u63d0\u4f9b\u5e7f\u6cdb\u7684\u4f18\u8d28\u5267\u96c6\u3001\u7535\u5f71\u3001\u7efc\u827a\u8282\u76ee\u548c\u52a8\u6f2b\uff0c\u5e76\u914d\u6709\u672c\u5730\u5316\u8bed\u8a00\u548c\u5b57\u5e55\u3002\u89c2\u4f17\u53ef\u4ee5\u5728\u4efb\u4f55\u8bbe\u5907\u4e0a\u8f7b\u677e\u8bbf\u95ee\u8fd9\u4e9b\u8ff7\u4eba\u7684\u5a31\u4e50\u670d\u52a1\uff0c\u65e0\u8bba\u662f\u901a\u8fc7\u6d4f\u89c8\u5668\u8fd8\u662f\u4e13\u7528\u5e94\u7528\u7a0b\u5e8f\u3002\u7528\u6237\u53ef\u4ee5\u4f53\u9a8c\u7231\u5947\u827a\u7684\u4e16\u754c\uff0c\u89e6\u624b\u53ef\u53ca\u89e3\u9501\u6c89\u6d78\u5f0f\u5a31\u4e50\u4e16\u754c\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u6311\u6218\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u4f5c\u4e3a\u7231\u5947\u827a\u62d3\u5c55\u4e1c\u5357\u4e9a\u5e02\u573a\u7684\u4e00\u90e8\u5206\uff0c\u5e76\u5229\u7528\u53ca\u65f6\u7684\u5e02\u573a\u9700\u6c42\uff0c\u7231\u5947\u827a\u5e0c\u671b\u5728\u6cf0\u56fd\u5e02\u573a\u63d0\u9ad8\u5176\u54c1\u724c\u77e5\u540d\u5ea6\u5e76\u4f18\u5316\u63a8\u5e7f\u5176\u9762\u5411\u4e9a\u6d32\u7684\u5185\u5bb9\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u7231\u5947\u827a\u5e0c\u671b\u5728\u8fdb\u5165\u65b0\u5e02\u573a\u65f6\u4fdd\u6301\u6709\u51dd\u805a\u529b\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u540c\u65f6\u5728\u8425\u9500\u6d3b\u52a8\u4e2d\u52a0\u5165\u672c\u571f\u98ce\u5473\u3002\u4f5c\u4e3a\u4e00\u4e2a\u91cd\u89c6\u539f\u521b\u6027\u548c\u53d7\u4f17\u53c2\u4e0e\u5ea6\u7684\u54c1\u724c\uff0c\u7231\u5947\u827a\u4e5f\u5e0c\u671b\u54c1\u724c\u6fc0\u6d3b\u6d3b\u52a8\u4e0d\u4ec5\u80fd\u591f\u4ea7\u751f\u6700\u5927\u7684\u5f71\u54cd\u529b\uff0c\u800c\u4e14\u80fd\u591f\u5728\u76ee\u6807\u65b0\u5e02\u573a\u4e2d\u4ea7\u751f\u9ad8\u53c2\u4e0e\u7387\u3002\u7231\u5947\u827a\u5e0c\u671b\u6253\u9020\u4e00\u573a\u75c5\u6bd2\u5f0f\u8425\u9500\u6d3b\u52a8\uff0c\u4ee5\u6210\u4e3a\u5168\u57ce\u7684\u65b0\u70ed\u70b9\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u89e3\u51b3\u65b9\u6848<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u7ed3\u5408\u7231\u5947\u827a\u7684\u76ee\u6807\u548c\u54c1\u724c\u5f62\u8c61\uff0c\u6211\u4eec\u63a8\u8350\u4e86\u4e00\u4e2a\u5b8c\u5168\u4f18\u5316\u7684TikTok\u8bdd\u9898\u6807\u7b7e\u6311\u6218\u5957\u9910\uff0c\u540d\u4e3a#iQIYIWithYou\u3002\u6807\u7b7e\u6311\u6218 (HTC) \u5957\u9910\u5305\u62ec\u5b98\u65b9\u54c1\u724c\u6807\u7b7e\u6311\u6218\u3001\u53ef\u5b9a\u5236\u7684\u54c1\u724c\u89c6\u9891\u6548\u679c\u3001\u5b98\u65b9\u97f3\u4e50\u548c\u5b98\u65b9\u89c6\u9891\u3002\u6211\u4eec\u8fd8\u4e0e\u6cf0\u56fd\u7684\u51e0\u4f4d KOLS \u5408\u4f5c\uff0c\u901a\u8fc7\u4f7f\u7528\u53ef\u5171\u4eab\u8d34\u7eb8\u3001\u6ee4\u955c\u548c\u7279\u6548\u7b49\u5b9a\u5236\u54c1\u724c\u6548\u679c\u6765\u53c2\u4e0e\u6d3b\u52a8\u3002\u4e3a\u4e86\u8fdb\u4e00\u6b65\u6269\u5927\u8be5\u6d3b\u52a8\u7684\u5f71\u54cd\u529b\uff0c\u6211\u4eec\u901a\u8fc7\u4f7f\u7528\u6218\u7565\u6027 TikTok \u5e7f\u544a\u6765\u5ba3\u4f20 KOL \u751f\u6210\u7684\u5185\u5bb9\u548c\u4e3b\u9898\u6807\u7b7e\u6311\u6218\uff0c\u4ece\u800c\u63d0\u9ad8\u4e86\u7231\u5947\u827a\u7684\u77e5\u540d\u5ea6\u548c\u53c2\u4e0e\u7387\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u6d3b\u52a8\u7ed3\u679c<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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22.000.000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u4fe1\u606f\u6d41\u5e7f\u544a\u603b\u5c55\u793a\u6b21\u6570<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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180.000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u4fe1\u606f\u6d41\u5e7f\u544a\u70b9\u51fb\u6b21\u6570<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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> 60,000,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TopView \u5e7f\u544a\u603b\u5c55\u793a\u6b21\u6570<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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7.600.000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TopView \u5e7f\u544a\u70b9\u51fb\u6b21\u6570<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u4e0e TikTok \u6cf0\u56fd\u7684\u57fa\u51c6\u76f8\u6bd4\uff0c\u8868\u73b0\u975e\u5e38\u51fa\u8272\u3002 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n

\u7231\u5947\u827a<\/div>\n
\u7231\u5947\u827a\u662f\u4e2d\u56fd\u4e92\u8054\u7f51\u89c6\u9891\u6d41\u5a92\u4f53\u9886\u57df\u7684\u9886\u5148\u8005\uff0c\u51ed\u501f\u5176\u4e13\u6ce8\u4e8e\u6cdb\u4e9a\u6d32\u5a31\u4e50\u7684\u70b9\u64ad\u89c6\u9891\u6d41\u5a92\u4f53\u670d\u52a1\u5438\u5f15\u4e86\u56fd\u9645\u89c2\u4f17\u3002<\/div>\n
\n
>60M<\/span>
\u5370\u8c61\u6570<\/div>\n
7.6M<\/span>
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