{"id":4337,"date":"2023-09-18T11:54:53","date_gmt":"2023-09-18T04:54:53","guid":{"rendered":"https:\/\/www.wankol.com\/?p=4337"},"modified":"2023-09-21T14:50:39","modified_gmt":"2023-09-21T07:50:39","slug":"case-study-iqiyi","status":"publish","type":"post","link":"https:\/\/www.wankol.com\/id\/case-study-iqiyi\/","title":{"rendered":"IQiyi"},"content":{"rendered":"
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Tujuan Kampanye\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kesadaran merek\u00a0\u00a0<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Durasi Kampanye<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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8 Agustus 2015<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Tentang<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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iQIYI adalah pemimpin terdepan dalam streaming video internet di Tiongkok, memikat pemirsa internasional dengan layanan streaming video on-demand yang didedikasikan untuk hiburan pan-Asia. Melalui platform berbasis langganan, iQIYI menghadirkan beragam serial drama, film, variety show, dan anime premium, lengkap dengan bahasa dan subtitle lokal. Pemirsa dapat dengan mudah mengakses layanan hiburan menawan ini di perangkat apa pun, baik melalui browser atau aplikasi khusus. Pengguna dapat merasakan dunia iQIYI dan membuka dunia hiburan imersif di ujung jari mereka.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tantangan\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sebagai bagian dari ekspansi iQIYI ke pasar Asia Tenggara dan memanfaatkan permintaan pasar yang tepat waktu, iQIYI ingin meningkatkan kesadaran mereknya dan mempromosikan konten berorientasi Asia secara optimal di pasar Thailand. Pada saat yang sama, iQIYI ingin mempertahankan citra merek yang kohesif sambil menambahkan cita rasa lokal ke dalam kampanye ketika memasuki pasar baru. Sebagai merek yang menghargai orisinalitas dan keterlibatan audiens, iQIYI juga menginginkan kampanye aktivasi merek yang tidak hanya dapat menghasilkan jangkauan maksimum, namun juga tingkat keterlibatan yang tinggi dari pasar baru yang ditargetkan. iQIYI ingin membuat kampanye pemasaran viral untuk menjadi buzz baru di kota ini.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Larutan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Selaras dengan tujuan dan citra merek iQIYI, kami merekomendasikan paket Tantangan Hashtag TikTok yang sepenuhnya dioptimalkan, bernama #iQIYIWithYou. Paket Hashtag Challenge (HTC) mencakup tantangan hashtag bermerek resmi, efek video bermerek yang dapat disesuaikan, musik resmi, dan video resmi. Kami juga bekerja sama dengan beberapa KOLS di Thailand untuk berpartisipasi dalam kampanye dengan menggunakan efek bermerek yang dapat disesuaikan seperti stiker, filter, dan efek khusus yang dapat dibagikan. Untuk lebih memperkuat kampanye ini, kami meningkatkan visibilitas dan tingkat partisipasi iQIYI dengan menggunakan iklan TikTok yang strategis untuk mempromosikan konten yang dihasilkan KOL dan tantangan hashtag.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Hasil Kampanye<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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22.000.000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Total Tayangan iklan dalam feed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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180.000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Klik iklan dalam feed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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> 60.000.000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tayangan Total iklan TopView<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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7.600.000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Klik iklan TopView<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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kinerja yang luar biasa dibandingkan dengan benchmark TikTok Thailand. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

<\/p>\n

iQiyi<\/div>\n
iQIYI adalah pemimpin terdepan dalam streaming video internet di Tiongkok, memikat pemirsa internasional dengan layanan streaming video on-demand yang didedikasikan untuk hiburan pan-Asia.<\/div>\n
\n
>60 juta<\/span>
Tayangan<\/div>\n
7,6 juta<\/span>
Klik<\/div>\n<\/div>","protected":false},"author":1,"featured_media":4418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"categories":[18],"tags":[],"class_list":["post-4337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"yoast_head":"\nIQiyi - Wankol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wankol.com\/id\/case-study-iqiyi\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IQiyi - Wankol\" \/>\n<meta property=\"og:description\" content=\"iQiyi iQIYI is the forefront leader in internet video streaming in China, captivating international audiences with its on-demand video streaming service dedicated to pan-Asian entertainment. >60MImpressions7.6MClicks\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wankol.com\/id\/case-study-iqiyi\/\" \/>\n<meta property=\"og:site_name\" content=\"Wankol\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-18T04:54:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-21T07:50:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wankol.com\/wp-content\/uploads\/2023\/09\/IQY-portrait-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"412\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adwan\u00a0&\u00a0Minwan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adwan\u00a0&\u00a0Minwan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wankol.com\\\/case-study-iqiyi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wankol.com\\\/case-study-iqiyi\\\/\"},\"author\":{\"name\":\"Adwan\u00a0&\u00a0Minwan\",\"@id\":\"https:\\\/\\\/www.wankol.com\\\/#\\\/schema\\\/person\\\/44e0208c329e7a162a7d81139fb2b3f9\"},\"headline\":\"IQiyi\",\"datePublished\":\"2023-09-18T04:54:53+00:00\",\"dateModified\":\"2023-09-21T07:50:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wankol.com\\\/case-study-iqiyi\\\/\"},\"wordCount\":320,\"publisher\":{\"@id\":\"https:\\\/\\\/www.wankol.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wankol.com\\\/case-study-iqiyi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wankol.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/IQY-portrait-2.jpg\",\"articleSection\":[\"Case Study\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wankol.com\\\/case-study-iqiyi\\\/\",\"url\":\"https:\\\/\\\/www.wankol.com\\\/case-study-iqiyi\\\/\",\"name\":\"IQiyi - 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