Wankol

Case Study

Gree

Gree

Campaign Objective 

Brand awareness  

Campaign Duration

-

About

Gree is the leading air conditioner manufacturer in China. One of their subsidiary companies, Flife, which specializes in home appliance production, offers high-quality products with sophisticated designs that are also affordable. Flife has been honored with the Indonesia Best Choice Award.

Challenge 

Being a renowned manufacturer of top-quality home appliances, Flife, a sister company of Gree, is excited to present and enlighten TikTok users about the exceptional features of their latest innovation, the “Flife Mini Milky Oven.” This revolutionary mini oven is packed with advanced functionalities that set it apart from the competition. With its sleek design and compact size, it effortlessly fits into any kitchen space, making it a versatile choice for modern households. The Flife Mini Milky Oven offers a range of cooking options, from baking delectable pastries to toasting mouthwatering sandwiches. Its precise temperature control ensures consistent and even cooking results, while its user-friendly interface makes it a breeze to operate.

Solution

  1. Harness the power of 150 micro and nano KOLs to generate captivating UGC content showcasing the remarkable “Mini Milky Oven” product.
  2. Incorporate a vibrant yellow cart into each content piece, enticing users with its eye-catching appeal and prompting them to make a purchase of the product.

Campaign Results

647.000

Organic views

14.500

Organic likes

2.137

Comments

2.870

Saves

3.277

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