Since its entry in 2015, JD.ID has become one of Indonesia’s top e-commerce platforms originated from China’s largest online retailer, JD.com. With its tagline “Dijamin Ori”, it is incorporated in JD.ID brand values to provide only original products to users.
To attract more users to shop on apps, JD.ID is holding their monthly sales promotion focusing on home appliances and electronic products. We were given a challenge to promote JD.ID 8.8 HOME ELECTRONICS MEGA SALE to Instagram, YouTube and Tiktok users.
We analyze the demographics of JD.ID users and compile a list of celebrities and mega KOLs who have followers that align with JD.ID’s target audience. Next, we create scripts and seamlessly integrate JD.ID’s campaign tagline to ensure a cohesive campaign. These renowned personalities and influential individuals assist in spreading promotional information across various social media channels, generating significant brand awareness impact on social media.