Wankol

Case Study

JD.ID 8.8 Home Electronics Mega Sale

JD.ID 8.8 Home Electronics Mega Sale

Campaign Objective 

Brand awareness  

Campaign Duration

8 Aug 2015

About

Since its entry in 2015, JD.ID has become one of Indonesia’s top e-commerce platforms originated from China’s largest online retailer, JD.com. With its tagline “Dijamin Ori”, it is incorporated in JD.ID brand values to provide only original products to users.

Challenge 

To attract more users to shop on apps, JD.ID is holding their monthly sales promotion focusing on home appliances and electronic products. We were given a challenge to promote JD.ID 8.8 HOME ELECTRONICS MEGA SALE to Instagram, YouTube and Tiktok users.

Solution

We analyze the demographics of JD.ID users and compile a list of celebrities and mega KOLs who have followers that align with JD.ID’s target audience. Next, we create scripts and seamlessly integrate JD.ID’s campaign tagline to ensure a cohesive campaign. These renowned personalities and influential individuals assist in spreading promotional information across various social media channels, generating significant brand awareness impact on social media.

Campaign Results

5.140.000

Impressions

30.000

Interactions

5.130.000

Impressions

230.000

Interactions

495.000

Impressions

22.000

Interactions

Lastest blog posts

Gain insights into the latest trends and best practices in influencer marketing.

Ready to drive revenue with your next influencer campaign? Pick what suits you best.

Open chat
Need help?
Hello
Can we help you?