Campaign Objective
Campaign Duration
About
PatPat, a US-based e-commerce platform specializing in mom and kids clothing, is on a mission to make outfitting children a delightful and effortless experience. At the heart of PatPat’s ethos lies the commitment to combine cuteness, quality, and affordability, resulting in joyful moments for both kids and families. With a global presence spanning over 100 markets, PatPat caters to a diverse range of customers, ensuring that everyone can find something special for their little ones. Join the PatPat community today and discover the perfect blend of fashion, comfort, and happiness for your children.
Challenge
Being a market that prioritizes families, Thailand offers an extensive selection of baby products. For PatPat, the challenge lies in entering this market and standing out from the competition, particularly in overcoming language and cultural barriers.
Solution
PatPat needed a differentiating value point to stand out from the competitive e-commerce market in Thailand. We placed strong emphasis on PatPat’s remarkable combination of style and quality, elevating its position as a family-oriented brand. Through a comprehensive brand activation strategy, we devised a cohesive package of services including social media management, influencer marketing, activations, and digital advertising for PatPat. Leveraging a diverse group of both micro and macro mom-fluencers in Thailand, we effectively spread the word and heightened PatPat’s brand awareness. Our efforts aimed to entice Thai moms to try the product, resulting in increased appeal and engagement.
Result
PatPat successfully established a robust online presence in the Thai market. As a data-driven agency, we diligently collected and analyzed data and insights throughout the entire campaign, enabling us to provide comprehensive reports to PatPat. Through monitoring social media activities, digital advertisements, and brand activations, we were able to generate a precise buyer persona for PatPat in Thailand. Furthermore, we utilized their e-commerce data, including add-to-cart and sales data, to identify PatPat’s top-selling products.
