Campaign Objective
Campaign Duration
About
FLiFE is a home appliance brand offering thoughtfully designed and affordable home appliances. Wankol supported FLiFE in promoting its Mini Milky Oven through a TikTok influencer marketing campaign in Indonesia.
Gree is the leading air conditioner manufacturer in China. One of their subsidiary companies, Flife, which specializes in home appliance production, offers high-quality products with sophisticated designs that are also affordable. Flife has been honored with the Indonesia Best Choice Award.
Challenge
FLiFE, a renowned manufacturer of high-quality home appliances, is excited to introduce its latest innovation, the “FLiFE Mini Milky Oven,” to TikTok users. Designed with modern households in mind, this compact and versatile mini oven combines stylish design with practical functionality. Its advanced features provide a convenient cooking experience for everyday use, from baking delicious pastries to preparing perfectly toasted sandwiches. With precise temperature control and an easy-to-use interface, the Flife Mini Milky Oven delivers consistent cooking results while fitting seamlessly into any kitchen space.
Solution
- Harness the power of 150 micro and nano KOLs to generate captivating UGC content showcasing the remarkable “Mini Milky Oven” product.
- Incorporate a vibrant yellow cart into each content piece, enticing users with its eye-catching appeal and prompting them to make a purchase of the product.
