Creating a good brief is crucial to ensure that KOLs can create effective content for your campaign. Here are some tips on how to make a good brief that KOLs will appreciate.
First, make sure to include all the important details about your product, such as its main selling points, campaign period, and eligibility requirements. Additionally, it’s essential to specify any brand do’s and don’ts and provide a clear call to action.
To ensure that the KOLs can create high-quality content, you should also mention video quality requirements and how to pronounce the brand name. Be sure to specify which account to mention and the hashtags to use. Including a sample video or other relevant information in the attachments can also be helpful.
Finally, clear communication with KOLs throughout the campaign is essential to ensure that the content they create aligns with your brand’s values and objectives. You can always use our chat feature to communicate directly with KOLs to prevent any misunderstandings.