Wankol

FAQ

What is the difference between each type of social media format when creating a campaign?

What is the difference between each type of social media format when creating a campaign?

Wankol can now track campaign on TikTok, Youtube, Instagram and Facebook with their various format:
Platform Format Automatic* Note
TikTok
Short Video
Yes
A short Tiktok UGC video
YouTube
YouTube Video
Yes
Long video form of YouTube
YouTube Short
Yes
A short video form on YouTube
Instagram
IG Feed Single Photo
Yes
KOL only post one photo on their feed
IG Feed Photo Album
Yes
KOL must submit more than one photo on their feed.
IG Reels
Yes
IG form of short video
IG Story
No
Allows users to post photos or videos that automatically disappear within 24 hours.
Facebook
FB Feed Single Photo
No
KOL only post one photo on their feed
FB Feed Photo Album
No
KOL must submit more than one photo on their feed.
FB Reels
No
FB form of short video
FB Story
No
Allows users to post photos or videos that automatically disappear within 24 hours.

* If the format is marked Yes, that means Wankol is able to crawl the post posted on each social media based on its format. Therefore, KOL do not need to provide link to advertiser/campaign manager nor provide screenshot of post’s insight. If the format is marked No, campaign manager must review each of the name card, social media link and insight’s screenshot manually.

For Tiktok, Youtube and Instagram, we automatically retrieve data, facilitating comprehensive reporting for brands. However, for Facebook, data retrieval isn’t available for self-service clients. To access reports, switch to Wankol Pro or contact our sales team at sales@wankol.com. 

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